Making a Difference: Our Media Campaigns

Our current unit is all about the media and how it can influence thinking and behavior. Over the next few weeks, we will be thinking about how we can influence thinking and behavior, for the good, with our YIS community.

We will be spending time finding issues that we feel passionate about and trying to make a real difference. We will be using sites like Inspire My Kids, Take Action, Take Part and Care2 Petition Site to help inspire the students to find areas that they think need to be improved. Then we will be looking at ways to spread a positive message to the people of YIS using the techniques that we have analysed in advertising so far.

There are so many examples of people making a difference. Here is one link. Also, below is an inspirational video showing how one person can make an enormous difference in others’ lives by thinking globally and acting locally.

If you have any examples of people thinking globally and acting locally to make a change, let us know, and we can share your inspiration.


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